FILM AASHIQUI 2 FULL MOVIE MOVIE

In this regard Sharma said, вЂњThe width of the market we are reaching out to is also really big.вЂќ The latter includes online and on air opportunities which allows people to engage with the film and interact with the cast. For this film we are focusing on the romance factor which is the essence of the film and also planning our marketing campaign in a way that will make audience want to watch it again and it is their fascination with this film that has inspired us.вЂќДЄlong with mediums like television and print, the channel has also come up with several on ground and off ground activities. Aashiqui 2 is the biggest romantic blockbuster of the year and even the music of the film passed audience expectation immensely. This decision is taken on the basis of what kind of film it is or genre of the film, music and the popularity the film has achieved. When asked how the promotion for Aashiqui 2 would be different from their earlier promotions for other films that have premiered on the channel, Sharma said вЂњFor all our films we try and do our planning strategically. The campaign involves the use of various tools such as television, print, OOH, digital, DTH and cinema. To get a detailed insight on how Max is using marketing tools effectively for the promotion of Aashiqui2, Adgully caught up with Vaishali Sharma, Head, Marketing & Communications, Hindi movies and special events, Sony Max. The duo falls in love but in due course Rahul finds it difficult to come to terms with ArohiвЂ™s success. When Rahul spots ArohiвЂ™s singing in a quaint little beer bar in Goa he takes it upon himself to give her a break and make her an even bigger star than himself in the Hindi film industry. Their relationship is affected by Rahul's issues with alcohol abuse and temperament. Lately the channel has been vigorously promoting its upcoming film Aashiqui 2, one of the biggest musical romantic hit film of the year starring Aditya Roy Kapoor and Shraddha Kapoor, and engaging in a 360 degree marketing campaign as the film is slated for a World Television Premier on July 28, 2013.ДЄashiqui 2 is a musical romantic which centres on the turbulent relationship between two singers, Rahul Jaykar (Aditya Roy Kapoor) and Aarohi Shirke (Shraddha Kapoor).

FILM AASHIQUI 2 FULL MOVIE MOVIE

Being the premium Hindi movie channel Sony Max has always been attributed with deploying innovative marketing campaigns for all their movie premiers. The channel is now focusing on their promotional activities through various marketing campaigns on different platforms for their blockbuster premiers. Sony Max, has been actively premiering latest Bollywood hits post conclusion of IPL 6.

Film aashiqui 2 full movie